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[ Type ]
Art Direction
Web Design
[ Description ]
Playtex has been shaping comfort and confidence for generations with inclusive intimates that fit every woman’s life and curves.
With fresh visual direction and a seamless UI, we gave the brand a revitalizing glow-up—speaking to a new wave of empowered women with style and ease.
[ Team ]
PLAYTEX
We curated photography that embodied the Playtex Woman, celebrating the effortless beauty in every curve.
To bring that same energy online, we revitalized their retail website and Amazon storefront with modern UI techniques and smart optimization—creating a stylish and cohesive shopping experience.
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